mobile phone chargers
Present brand-driven concepts of mobile phone chargers for the Victoria’s Secret Pink line.
Provide concepts for both car and wall chargers.
Three sets of chargers with a focus on the personalities of the PINK customer. Each charger was designed to take on a number of colors, finishes, and combinations to allow for a variety of branding options.
PINK is a sub-brand of Victoria’s Secret focuses on cute, comfy, and sexy apparel and products for girls in the teens and early 20s.
With a foundation in bras and underwear, PINK quickly expanded into apparel and swimwear. With the right balance of comfort and youthful flirtation, PINK became very successful with its target market and continued to expand into a variety of home and school accessories.
PINK recently introduced a Collegiate, NFL, and MLB Collection featuring team spirit wear.
The PINK brand has a large variety of products to fit their wide customer base:
Initial Concept Sketches
The first round of ideation included a variety of concept sketches. After review, a few concepts were chosen to move forward and the PINK customer personas were applied (the flirt, the varsity fan, and the beach babe).
Three concepts were chosen to be finalized with renderings and product specifications.
Refined Concept Sketches