PINK  PHONE  CHARGERS
FOR  VICTORIA'S  SECRET
SPRING 2012

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BACKGROUND

PINK is a sub-brand of Victoria’s Secret focuses on cute, comfy, and sexy apparel and products for girls in the teens and early 20s. 

OBJECTIVE

Present brand-driven concepts of mobile phone chargers for the Victoria’s Secret Pink line. Provide concepts for both car and wall chargers.

SOLUTION

Three sets of chargers with a focus on the personalities of the PINK customer. Each charger was designed to take on a number of colors, finishes, and combinations to allow for a variety of branding options. 

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process:

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